Philanthropy often manifests in traditional forms: monetary donations, volunteer hours, or event driven fundraisers. But sometimes, the most impactful giving emerges from unexpected sources. Such is the case with brothers Chris and Greg Cuneo, whose unique philanthropic journey is as captivating as a classic horror film.
Their shared love for the macabre began innocently. Chris recalls, “My grandma would babysit me, and we’d bond over shows like Scooby-Doo and Casper the Friendly Ghost. It ignited a spark of fascination.” For Greg, the horror genre took hold with the cinematic thrill of the original Gremlins.
From this shared passion emerged a desire to make a difference in people’s lives. “We wanted to create a lasting impact,” Chris explains. “Inspired by two horror icons, George Romero and Alice Cooper – both born on February 4th, which also happens to be during Heart Month – we initially launched I Heart Horror Day as a registered holiday. In remembrance of George Romero, whose battle with lung disease made Deborah’s mission particularly poignant, we decided to create a fundraising event.”
This unconventional approach to philanthropy was born from a desire to challenge norms. “We aimed to transform our love of the horror genre into a force for good,” Greg says. By rallying friends, family, and the community, they transformed their eerie fascination into a powerful platform for positive change.
The brothers’ entrepreneurial spirit was essential to their success. “Chris’s outgoing nature and our involvement in conventions and community groups were instrumental,” Greg shares. “People embraced our idea of turning a perceived negative into a powerful force for good.”
Despite initial financial constraints, their determination and community support brought their vision to life. “Starting from scratch, we’ve grown I Heart Horror Day into a meaningful event,” says Greg. “Knowing we’re helping cardiac, pulmonary, and vascular patients is incredibly rewarding.”
The third annual I Heart Horror Day event will be held on February 1, 2025, at Sayreville Senior Citizen Center located at 423 Main St. Sayreville, NJ 08872. Chris and Greg’s goal is to double this year’s fundraising total of $8,610, with all event proceeds going to treat Deborah’s patients.
Beyond raising funds, Chris and Greg aspire to create a lasting movement. “We want I Heart Horror Day to inspire others to find their own unique ways to make a difference,” they say.
Their story is a testament to the power of passion, perseverance, and community. By transforming a shared interest into a force for good, Chris and Greg have proven that even in the darkest corners of the imagination, there is room for hope and compassion.